SaaS Buyer Journey Map
Unpack your growth marketing strategy with this
Unpack your growth marketing strategy with this
Detailed View of the Four Stages of Customer Awareness
We identify your customers' behavior at each of the four stages of awareness: Pre-Aware, Aware, Problem-Aware, Solution-Aware.
Content Types Relevant for Each of the Four Stages
We identify your customers' behavior at each of the four stages of awareness: Pre-Aware, Aware, Problem-Aware, Solution-Aware.
Content Analysis and Mapping of Existing Content by Stage
We identify your customers' behavior at each of the four stages of awareness: Pre-Aware, Aware, Problem-Aware, Solution-Aware.
Content Gap Analysis
We identify your customers' behavior at each of the four stages of awareness: Pre-Aware, Aware, Problem-Aware, Solution-Aware.
Competitor Content Mapping
We identify your customers' behavior at each of the four stages of awareness: Pre-Aware, Aware, Problem-Aware, Solution-Aware.
Content Recommendations
We identify your customers' behavior at each of the four stages of awareness: Pre-Aware, Aware, Problem-Aware, Solution-Aware.
30+ Slides
You will receive a very detailed deck with everything you need to know about how your customers buy, what they find on the way and where they might be dropping off.
2 Weeks Delivery
Once your order goes through, we commit to delivering your Customer Journey within 14 days of payment or less.
1-Hour Presentation
Once your order goes through, we commit to delivering your Customer Journey within 14 days of payment or less.
Why our customers said they needed Customer Journey Map for their SaaS platform.
"We are struggling with generating ideas for content."
"We have a lot of people coming to our website via blog, but have a hard time converting them to users."
"We don't clearly understand where and how our customers are finding us and, therefore, don't know how to grow those channels."
Once your order goes through, we commit to delivering your Customer Journey within 14 days of payment or less.
Once your order goes through, we commit to delivering your Customer Journey within 14 days of payment or less.
"We are struggling with generating ideas for content."
"We are struggling with generating ideas for content."
"We are struggling with generating ideas for content."
"We are struggling with generating ideas for content."
Stop the drop-off of prospects at the most vulnerable points of the journey
Clean up and update content that doesn't help move your customer forward
Create new content with a clear understanding of its goal, format and CTA
Write better content briefs to your content team
Improve your marketing assets
Your content is attracting organic traffic, but not converting into leads or prospects
You're struggling to come up with content ideas
You'd like to understand how your content strategy compares to your competitors'
You're struggling with your brand's messaging
Your marketing efforts are not returning the results, your ROI is not where you'd like to see it
ApparelMagic
ApparelMagic is an ERP platform purpose-built for apparel brands. At the time of working together, they were doing many things right: SEO, content creation, some paid advertising - but these efforts existed in silos.
"We knew we needed to tie all these tactics together if we wanted to stand out and continue to capture more of the market." - Nicolll Leighton, Operation & Strategy Manager at ApparelMagic
Buyer Journey was one of the tools we used to help them understand where the customers might be dropping off and where the content gaps are.
Before
1.
Mass Produced Content: the 3rd-party content team was producing blog articles based solely on SEO keyword research.
2.
Case Studies: The agency's website was not ranking well for relevant keywords, making it difficult for potential clients to discover Hi-Grade Agency's services.
3.
Inefficient keyword targeting: Hi-Grade Agency needed assistance in identifying and optimizing the right keywords to improve its search engine rankings.
After
1.
Subject Matter Expertise Content: While keeping some of the SEO-driven content, we started to produce blog articles using some of the internal expertise.
2.
Limited search engine visibility: The agency's website was not ranking well for relevant keywords, making it difficult for potential clients to discover Hi-Grade Agency's services.
3.
Inefficient keyword targeting: Hi-Grade Agency needed assistance in identifying and optimizing the right keywords to improve its search engine rankings.
