Landswell helps high-growth B2B technology companies grow through big marketing changes.
Marketing Strategy
What is our shortest path to success?
Which strengths should we be leaning into more?
Which activities will have the biggest impact?
How should we make marketing decisions?
What are our biggest unrealized opportunities?
Positioning / Messaging
How do we talk about our product so people notice?
How is our messaging preventing us from delivering the value of our product?
How do we appear to our customers in comparison to alternatives?
Do we stand out in our product category?
What language should we use for various channels and audiences?
Internal Marketing Systems
How do we track the performance of our marketing efforts?
How do we automate lead management efficiently?
How do we move away from spreadsheets to manage our leads?
How to report and forecast our pipeline?
How can we make sales and marketing work together better?
Demand Generation
What channels are bringing in the most qualified leads?
How do we align our channels for omni-channel strategy?
How can our SEO and Paid Media bring more high-intent leads?
What techniques and channels are we missing out on?
How can we automate nurture programs for best results?
"Make it make sense!" We do that for your marketing.
The Landswell Audit
A marketing audit like no other, this 50+ page document is based on our proprietory 85-point checklist that covers all areas of your marketing. As a result, you will know exactly how your entire marketing function is doing. More importantly, we present you with all the things you could be doing to align your team and grow your marketing metrics. Choose from 2 options: 1. The Landswell Audit 2. The Landswell Audit + Marketing Strategy + 3-Months Implementation Plan
Marketing Strategy
Marketing strategy is not the deck discussed in board meetings, it's a highly actionable set of principles that helps you and your entire marketing team to make everyday decisions. Easily answer questions like "Should we expand to another channel?" or "How should we prioritize between marketing initiatives?". Our Marketing Strategy service is a part of either "The Landswell Audit + 3-Months Marketing Strategy" package or a part of Fractional CMO service packages. Not sure where to start? Talk to us.
Demand Generation & Growth Marketing
Growth looks different for every brand. With so many options and 'must-do' high-growth tactics, how do you know where to spend your team's effort? Through over 15+ years of experience and 30+ clients served, we will suggest channels, tactics and campaigns that will work for you and not everyone on the market.
Agency Orchestration
Email Marketing
SEO Audit & Recommendations
Paid Media Oversight
Funnel Marketing
Marketing Automation
There is no reason for your marketing data to live in spreadsheets. Automating your marketing process can give you clean reports to look at, free up more of your team's time and streamline many processes from lead qualification and dispositioning to sales and marketing outreach.
Marketing Automation Set Up
Marketing CRM Onboarding
Workflow Troubleshooting
Markering & Sales Alignment
Marketing Data Analysis & Reporting
Collecting marketing data, but got no time to sort through it and analyze it for some meaningfull and actionable insights? We help you understand your data, tag it and put a reporting strucure in place. Understand your lead quality rates, what impact marketing has on the sales funnel, and your cost of acquisition.
Reporting Structure
Marketing Dashboards
Metrics & KPIs
Data Clean Up and Enrichment
Going through BIG CHANGES?
Getting positioning right is key.
AI SaaS Positioning
Struggling to explain your AI-powered value in a way that truly connects with customers? Whether you're launching, scaling, or repositioning, we will work with you to craft a strong AI positioning strategy to use across your marketing channels and initiatives.
Rebrand/Redesign Management
Rebranding or redesigning a website can feel overwhelming. We help you craft a clear strategy to ensure your new look reflects the direction your company is going in. Then work with your implementation team to bring it to life.
Software Category & Positioning Changes
Your software category no longer fits, but you're not sure how to make a shift into another one? Talk to us if you want your new messaging to align with your growth goals.
Mergers & Acquisitions Marketing
Growth through M&A starts with a strong, unified brand. When companies merge, a clear message keeps customers and teams aligned. With multiple M&A marketing projects behind us, we have a clear playbook that we can help you start applying right away.
Marketplace Marketing
You're targeting both vendors AND end users, which is no easy task. We worked with multiple B2B marketplaces and know the lay of the land. Talk to us to have a clear plan for engaging and converting both sides of your market.
New Market Expansions
Whether you're moving up/down market, or looking to enter completely different markets, you're entering a new territory. Let us help you navigate your marketing in those turbulent times. We help you find the right language, identify new channel opportunities, and build a system for growth.
Design Tech
GRC & RegTech
PropTech
Other Software Categories
Client Stories
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"Katya has been an incredible source of valuable insight and strategic thinking. I am incredibly grateful for the expertise, dedication, and hard work she has contributed throughout our time working together. I truly appreciate the marketing work Katya has done for InnReg & Regly."
Francesco Matteini
Founder & CEO, InnReg & Regly
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"Katya joined Brightloom with a mission to revitalize our marketing efforts, and she exceeded all expectations. Her thorough understanding and expertise in marketing have been invaluable to our team."
Nick Lanoil
Strategy, Brightloom
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"Katya provides impactful and quality value to our team on a consistent basis by providing data-driven guidance. Optimizing our marketing funnel to bring in the most qualified leads has been a key goal for us, and she has led the way with successful strategies."
Nicoll Leighton
Operations & Strategy, ApparelMagic
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"This is exactly what we needed! As our product matured, our marketing stayed the same. The Landswell Audit gave us a full view of things we were doing well, things we weren't and new things we can do to continue hitting our growth targets."
Austin Suhr
Chief Operating Officer, CommonGround
