The Landswell Audit
Get a full assessment of your current marketing system and uncover growth opportunities.
What's Included in the Landswell Audit
Audit Scorecard
Audit Scorecard
See your entire marketing system from a birds-eye view with our proprietary 85-point checklist. Instantly notice areas that need improvement.
See your entire marketing system from a birds-eye view with our proprietary 85-point checklist. Instantly notice areas that need improvement.
Software Category Analysis
Software Category Analysis
Understand the software category your platform falls under and how you can win in it.
Understand the software category your platform falls under and how you can win in it.
SEO Presence and Recommendations
SEO Presence and Recommendations
Full analysis of your website's SEO from technical, on-page and off-page angles. Start implementing actionable recommendations right away.
Full analysis of your website's SEO from technical, on-page and off-page angles. Start implementing actionable recommendations right away.
Buyer Jounrey Analysis
Buyer Jounrey Analysis
The hidden gem of the audit, our buyer journey analysis has helped many B2B tech brands understand why they are having problems converting leads into customers.
The hidden gem of the audit, our buyer journey analysis has helped many B2B tech brands understand why they are having problems converting leads into customers.
Content Analysis
Content Analysis
You might be producing lots of content, but does it work? We scan your entire marketing content library to understands the impact of content on performance and how it can be improved even further.
You might be producing lots of content, but does it work? We scan your entire marketing content library to understands the impact of content on performance and how it can be improved even further.
Paid Media Performance
Paid Media Performance
Ads can often be a blessing brining in some quick wins to your marketing, but it can also be a curse wasting your marketing budget. Which one is yours?
Ads can often be a blessing brining in some quick wins to your marketing, but it can also be a curse wasting your marketing budget. Which one is yours?
Website & CRO
Website & CRO
We start with a website visitor journey map identifying all the path to the desired outcome (like a user sign up). We then analyze the drop off points and suggest ways to fix them.
We start with a website visitor journey map identifying all the path to the desired outcome (like a user sign up). We then analyze the drop off points and suggest ways to fix them.
Positioning
Positioning
Do you find yourself being so excited about the product, while prospects don't seem to be as impressed? Your product positioning might need tweaking for that "Aha!" reaction.
Do you find yourself being so excited about the product, while prospects don't seem to be as impressed? Your product positioning might need tweaking for that "Aha!" reaction.
Buyer Personas
Buyer Personas
Understand who exactly benefits from your platform the most and target campaigns accordingly.
Understand who exactly benefits from your platform the most and target campaigns accordingly.
SWOT Analysis
SWOT Analysis
As we analyse every part of your marketing, we will present you with things that are working well, things that need improvement, and new things that you can introduce to your marketing mix.
As we analyse every part of your marketing, we will present you with things that are working well, things that need improvement, and new things that you can introduce to your marketing mix.
Social Media Analysis
Social Media Analysis
Inconsistent social calendar? No content to post? Low engagement? We can show you how to align your social media to your overall marketing strategy.
Inconsistent social calendar? No content to post? Low engagement? We can show you how to align your social media to your overall marketing strategy.
Email Marketing
Email Marketing
Email tends to be the hidden black box of marketing. We analyse your newsletters, sequences and campaigns and make best practice recommendations.
Email tends to be the hidden black box of marketing. We analyse your newsletters, sequences and campaigns and make best practice recommendations.
Austin Suhr
Chief Operating Officer
CommonGround
"This is exactly what we needed! As our product matured, our marketing stayed the same. The Landswell Audit gave us a full view of things we were doing well, things we weren't and new things we can do to continue hitting our growth targets."
The Landswell Audit is designed for technology brands of all sizes
Startups
We will help you identify the best ways to enter the market fast and win by understanding your software category and finding ways your platform can stand out from competition.
We will help you identify the best ways to enter the market fast and win by understanding your software category and finding ways your platform can stand out from competition.
Scaleups
Many growing companies face a period of plateauing performance. We uncover reasons for slowing growth and find ways for your brand to excel.
Many growing companies face a period of plateauing performance. We uncover reasons for slowing growth and find ways for your brand to excel.
Established Brands
As the marketing system matures, it is often faces with inefficiencies. We help you identify and optimize them so you can go even faster.
As the marketing system matures, it is often faces with inefficiencies. We help you identify and optimize them so you can go even faster.
TRUSTED BY HIGH-Growth TEchnology Brands
Here's what you get
The Landswell Audit Report
Your 40-50 page document that outlines all the findings and current state analysis, as well actionable recommendations you can start implementing right away.
Your 40-50 page document that outlines all the findings and current state analysis, as well actionable recommendations you can start implementing right away.
Audit Walkthrough Video
This video will go over all the areas of the audit summarizing findings and recommendations. If you prefer, this can also be done in a live meeting instead.
This video will go over all the areas of the audit summarizing findings and recommendations. If you prefer, this can also be done in a live meeting instead.
Marketing Strategy
As a result of the audit and research we will provide you with a marketing strategy document including guiding principles you can evaluate your future initiatives against.
As a result of the audit and research we will provide you with a marketing strategy document including guiding principles you can evaluate your future initiatives against.
Research Documents
Usually, the Landswell audit includes things like keyword research, content analysis, etc. You will received all the raw files for your records.
Usually, the Landswell audit includes things like keyword research, content analysis, etc. You will received all the raw files for your records.
1 Hour Strategy Call
This video will go over all the areas of the audit summarizing findings and recommendations. If you prefer, this can also be done in a live meeting instead.
This video will go over all the areas of the audit summarizing findings and recommendations. If you prefer, this can also be done in a live meeting instead.
Templates & Playbooks
As a part of the package you will receive Landswell templates and playbooks that will help you start implementing recommendations and see results faster=.
As a part of the package you will receive Landswell templates and playbooks that will help you start implementing recommendations and see results faster=.
Grow your tech brand with us! Let's chat about your marketing needs:
Whether you're looking for a one-time audit of your entire marketing infrastructure or need someone to help you oversee your marketing strategy on an ongoing basis, we're here to help.
Grow your tech brand with us! Let's chat about your marketing needs:
Whether you're looking for a one-time audit of your entire marketing infrastructure or need someone to help you oversee your marketing strategy on an ongoing basis, we're here to help.
Grow your tech brand with us! Let's chat about your marketing needs:
Whether you're looking for a one-time audit of your entire marketing infrastructure or need someone to help you oversee your marketing strategy on an ongoing basis, we're here to help.