B2B Marketing:
How it all fits together
Join weekly live sessions that explain how B2B marketing works.
And why yours might not be.
Subscribe to get notified of the upcoming live sessions.
No fluff
No bluff
No recordings
By Katya Bovykina
Founder of Landswell
What's it all about?
Live educational sessions about B2B marketing based on real client use cases
Let's be real. If you don't attend a webinar or an educational session live, chances are, you're not watching a recording of it later.
I will host live sessions covering one of the topics of B2B marketing. Having worked with over 30 technology and services B2B brands, I will share my practical knowledge and show how the different parts of marketing, often missed, fit into one ecosystem.
If you're interested in one of the upcoming topics, subscribe to receive updates and meeting invites.
Katya Bovykina
Let's be real. If you don't attend a webinar or an educational session live, chances are, you're not watching a recording of it later.
I will host live sessions covering one of the topics of B2B marketing. Having worked with over 30 technology and services B2B brands, I will share my practical knowledge and show how the different parts of marketing, often missed, fit into one ecosystem.
If you're interested in one of the upcoming topics, subscribe to receive updates and meeting invites.
Katya Bovykina
October 2025 Sessions:
We'll start with foundational knowledge every marketer should have about their brand, product and marketing ecosystem.
The Importance of Understanding Your Category in B2B Marketing
Friday, October 3 at 1pm EST | 10am PST
The Importance of Understanding Your Category in B2B Marketing
Friday, October 3 at 1pm EST | 10am PST
The Importance of Understanding Your Category in B2B Marketing
Friday, October 3 at 1pm EST | 10am PST
Enterprise vs. PLG vs. Self-Serve SaaS - Which One Are You?
Friday, October 10 at 1pm EST | 10am PST
Enterprise vs. PLG vs. Self-Serve SaaS - Which One Are You?
Friday, October 10 at 1pm EST | 10am PST
Enterprise vs. PLG vs. Self-Serve SaaS - Which One Are You?
Friday, October 10 at 1pm EST | 10am PST
B2B User Mapping as a Starting Point to Solve It All
Friday, October 24 at 1pm EST | 10am PST
B2B User Mapping as a Starting Point to Solve It All
Friday, October 24 at 1pm EST | 10am PST
B2B User Mapping as a Starting Point to Solve It All
Friday, October 24 at 1pm EST | 10am PST
Buyer Journey and Content Gap Analysis - How To Do It Right
Friday, October 31 at 1pm EST | 10am PST
Buyer Journey and Content Gap Analysis - How To Do It Right
Friday, October 31 at 1pm EST | 10am PST
Buyer Journey and Content Gap Analysis - How To Do It Right
Friday, October 31 at 1pm EST | 10am PST
Become the founding subscriber to receive future topics.
I don't expect you to just give me your email address
You must have questions.
Quick Details
WHEN
Most Fridays at 1pm EST | 10am PST
WHEN
Most Fridays at 1pm EST | 10am PST
HOW LONG
20-30 minutes live sessions
HOW LONG
20-30 minutes live sessions
WHO
Katya is the Founder of Landswell, a B2B Marketing Consultancy
WHO
Katya is the Founder of Landswell, a B2B Marketing Consultancy
HOW
Subscribe to be notified of the upcoming topics. Attend live the ones you are curious about.
HOW
Subscribe to be notified of the upcoming topics. Attend live the ones you are curious about.
HOW MUCH
100% free
HOW MUCH
100% free
Your Questions Answered
Why is it only live sessions?
99% of people don't watch educational video recordings. Plus, you'll retain much more information if you attend the sessions live.
Why is it only live sessions?
99% of people don't watch educational video recordings. Plus, you'll retain much more information if you attend the sessions live.
Who is presenting and why should I care?
I'm Katya, the Founder of Landswell, a B2B marketing consultancy. I've helped over 30 B2B brands build and refine their marketing systems. For a more complete bio, see the info below.
Who is presenting and why should I care?
I'm Katya, the Founder of Landswell, a B2B marketing consultancy. I've helped over 30 B2B brands build and refine their marketing systems. For a more complete bio, see the info below.
Why should I carve out 30 precious minutes from my day for this?
If you are a founder or an in-house marketer, you're working with one marketing system. I will give you my learning from working with 30+ different B2B marketing systems. All my knowledge is based on practical client case studies and hands-on experience.
Why should I carve out 30 precious minutes from my day for this?
If you are a founder or an in-house marketer, you're working with one marketing system. I will give you my learning from working with 30+ different B2B marketing systems. All my knowledge is based on practical client case studies and hands-on experience.
Will this be helpful to me?
If you're a marketer or the founder of a B2B brand and are struggling to understand how to make your marketing work effectively, you'll likely find these sessions helpful. Maybe not every single one. That's why you have this email subscription: so you can see what topics are being covered and attend only the sessions of your choice.
Will this be helpful to me?
If you're a marketer or the founder of a B2B brand and are struggling to understand how to make your marketing work effectively, you'll likely find these sessions helpful. Maybe not every single one. That's why you have this email subscription: so you can see what topics are being covered and attend only the sessions of your choice.
Meet the Presenter
Katya Bovykina, Founder & CEO at Landswell, is a marketer with over 15 years of experience building marketing systems and teams for high-growth B2B companies.
With focus on growth and performance, she has helped over thirty B2B brands define marketing strategies, shift their positioning, and launch successful campaigns and initiatives.
Her work has driven measurable results, including 3x revenue growth, improved lead conversion rates, and successful market repositioning for service and technology brands.
Beyond strategy, Katya excels in building and mentoring high-performing marketing teams, equipping them with the tools and frameworks for long-term success.
Meet the Presenter
Katya Bovykina, Founder & CEO at Landswell, is a marketer with over 15 years of experience building marketing systems and teams for high-growth B2B companies.
With focus on growth and performance, she has helped over thirty B2B brands define marketing strategies, shift their positioning, and launch successful campaigns and initiatives.
Her work has driven measurable results, including 3x revenue growth, improved lead conversion rates, and successful market repositioning for service and technology brands.
Beyond strategy, Katya excels in building and mentoring high-performing marketing teams, equipping them with the tools and frameworks for long-term success.
B2B companies turn to us when they need help with:
B2B companies turn to us when they need help with:
B2B companies turn to us when they need help with:
Marketing Strategy
What is our shortest path to success?
What is our shortest path to success?
What is our shortest path to success?
Which strengths should we be leaning into more?
Which strengths should we be leaning into more?
Which strengths should we be leaning into more?
Which activities will have the biggest impact?
Which activities will have the biggest impact?
Which activities will have the biggest impact?
How should we make marketing decisions?
How should we make marketing decisions?
How should we make marketing decisions?
What are our biggest unrealized opportunities?
What are our biggest unrealized opportunities?
What are our biggest unrealized opportunities?
Positioning / Messaging
How do we talk about our product so people notice?
How do we talk about our product so people notice?
How do we talk about our product so people notice?
How is our messaging preventing us from delivering the value of our product?
How is our messaging preventing us from delivering the value of our product?
How is our messaging preventing us from delivering the value of our product?
How do we appear to our customers in comparison to alternatives?
How do we appear to our customers in comparison to alternatives?
How do we appear to our customers in comparison to alternatives?
Do we stand out in our product category?
Do we stand out in our product category?
Do we stand out in our product category?
What language should we use for various channels and audiences?
What language should we use for various channels and audiences?
What language should we use for various channels and audiences?
Internal Marketing Systems
How do we track the performance of our marketing efforts?
How do we track the performance of our marketing efforts?
How do we track the performance of our marketing efforts?
How do we automate lead management efficiently?
How do we automate lead management efficiently?
How do we automate lead management efficiently?
How do we move away from spreadsheets to manage our leads?
How do we move away from spreadsheets to manage our leads?
How do we move away from spreadsheets to manage our leads?
How to report and forecast our pipeline?
How to report and forecast our pipeline?
How to report and forecast our pipeline?
How can we make sales and marketing work together better?
How can we make sales and marketing work together better?
How can we make sales and marketing work together better?
Demand Generation
What channels are bringing in the most qualified leads?
What channels are bringing in the most qualified leads?
What channels are bringing in the most qualified leads?
How do we align our channels for omni-channel strategy?
How do we align our channels for omni-channel strategy?
How do we align our channels for omni-channel strategy?
How can our SEO and Paid Media bring more high-intent leads?
How can our SEO and Paid Media bring more high-intent leads?
How can our SEO and Paid Media bring more high-intent leads?
What techniques and channels are we missing out on?
What techniques and channels are we missing out on?
What techniques and channels are we missing out on?
How can we automate nurture programs for best results?
How can we automate nurture programs for best results?
How can we automate nurture programs for best results?