Services

Use Cases

Clients

Work with us

Services

Use Cases

Clients

Work with us

B2B Marketing:
How it all fits together

B2B Marketing:
How it all fits together

Join weekly live sessions that explain how B2B marketing works.

And why yours might not be.

Join weekly live sessions that explain how B2B marketing works.

And why yours might not be.

Subscribe to get notified of the upcoming live sessions.

Register for November sessions

By Katya Bovykina

Founder of Landswell

What's it all about?

Live educational sessions about B2B marketing based on real client use cases

Let's be real. If you don't attend a webinar or an educational session live, chances are, you're not watching a recording of it later.


Having worked with over 30 technology and services B2B brands, I will share my practical knowledge and show how the different parts of marketing, often missed, fit into one ecosystem.


If you're interested in one of the upcoming topics, subscribe to receive updates and meeting invites.


-Katya Bovykina

Let's be real. If you don't attend a webinar or an educational session live, chances are, you're not watching a recording of it later.


Having worked with over 30 technology and services B2B brands, I will share my practical knowledge and show how the different parts of marketing, often missed, fit into one ecosystem.


If you're interested in one of the upcoming topics, subscribe to receive updates and meeting invites.


-Katya Bovykina

Upcoming Sessions:
In November we will dive deeper into how top marketing teams of B2B brands make decisions.
Upcoming Sessions:
In November we will dive deeper into how top marketing teams of B2B brands make decisions.

Strengths-Based Positioning & Decision Making

Tuesday, November 11 at 2 pm EST | 11am PST

Register

B2B Marketing Dashboard: 5 Reports to Understand Performance

Tuesday, November 18 at 2 pm EST | 11am PST

Register

Become the founding subscriber to receive future topics.

Past Sessions

#5: 3 Guiding Principles of B2B Marketing

November 4, 2025

#4: Buyer Journey and Content Gap Analysis - How To Do It Right

October 28, 2025

#3: B2B User Mapping as a Starting Point to Solve It All

October 21, 2025

#2: Enterprise vs. PLG vs. SaaS - Which One Are You?

October 14, 2025

#1: The Importance of Understanding Your Category in B2B Marketing

October 7, 2025

I don't expect you to just give me your email

I don't expect you to just give me your email

You must have questions.

Quick Detials

WHEN

Most Tuesdays at 2pm EST | 11am PST

HOW LONG

20-30 minutes live sessions

WHO

Presented by Katya Bovykina, the Founder of Landswell, a B2B Marketing Consultancy

HOW

Subscribe to be notified of the upcoming topics. Attend the ones you're curious about.

HOW MUCH

100% free

Your Questions Answered

Why is it only live sessions?

99% of people don't watch educational video recordings. Plus, you'll retain much more information if you attend the sessions live.

Who is presenting and why should I care?

I'm Katya, the Founder of Landswell, a B2B marketing consultancy. I've helped over 30 B2B brands build and refine their marketing systems as Growth Marketer and Fractional CMO. For a more complete bio, see the info below.

Why should I carve out 30 precious minutes from my day for this?

As a founder or an in-house marketer, you're working with just one marketing system. I will give you my learnings from working with 30+ different B2B brands, primarily in tech and services. All my knowledge is based on practical client case studies and hands-on experience.

Will this be helpful to me?

If you're a marketer or the founder of a B2B brand and struggling to make your marketing more effective, these sessions will likely be helpful. Maybe not every single one, and that’s okay. If you subscribe to the updates, you'll see which topics are being covered and attend only the sessions of your choice.

Katya Bovykina

Founder & CEO

Meet the Presenter

Katya Bovykina, Founder & CEO at Landswell, is a marketer with over 15 years of experience building marketing systems and teams for high-growth B2B companies.


As a Growth Marketer and Fractional CMO, she has helped over thirty B2B brands define marketing strategies, shift their positioning, and launch successful campaigns and initiatives.


Her work has driven measurable results, including 3x revenue growth, improved lead conversion rates, and successful market repositioning for service and technology brands.


Beyond strategy, Katya excels in building and mentoring high-performing marketing teams, equipping them with the tools and frameworks for long-term success.

Katya Bovykina

Founder & CEO

Meet the Presenter

Katya Bovykina, Founder & CEO at Landswell, is a marketer with over 15 years of experience building marketing systems and teams for high-growth B2B companies.


As a Growth Marketer and Fractional CMO, she has helped over thirty B2B brands define marketing strategies, shift their positioning, and launch successful campaigns and initiatives.


Her work has driven measurable results, including 3x revenue growth, improved lead conversion rates, and successful market repositioning for service and technology brands.


Beyond strategy, Katya excels in building and mentoring high-performing marketing teams, equipping them with the tools and frameworks for long-term success.