B2B Marketing:
How it all fits together
B2B Marketing:
How it all fits together
Join weekly live sessions that explain how B2B marketing works.
And why yours might not be.
Join weekly live sessions that explain how B2B marketing works.
And why yours might not be.
By Katya Bovykina
Founder of Landswell
What's it all about?
Live educational sessions about B2B marketing based on real client use cases
Let's be real. If you don't attend a webinar or an educational session live, chances are, you're not watching a recording of it later.
Having worked with over 30 technology and services B2B brands, I will share my practical knowledge and show how the different parts of marketing, often missed, fit into one ecosystem.
If you're interested in one of the upcoming topics, subscribe to receive updates and meeting invites.
-Katya Bovykina
Let's be real. If you don't attend a webinar or an educational session live, chances are, you're not watching a recording of it later.
Having worked with over 30 technology and services B2B brands, I will share my practical knowledge and show how the different parts of marketing, often missed, fit into one ecosystem.
If you're interested in one of the upcoming topics, subscribe to receive updates and meeting invites.
-Katya Bovykina
Upcoming Sessions:
In November we will dive deeper into how top marketing teams of B2B brands make decisions.
Upcoming Sessions:
In November we will dive deeper into how top marketing teams of B2B brands make decisions.
Strengths-Based Positioning & Decision Making
Tuesday, November 11 at 2 pm EST | 11am PST
Strengths-Based Positioning & Decision Making
Tuesday, November 11 at 2 pm EST | 11am PST
Strengths-Based Positioning & Decision Making
Tuesday, November 11 at 2 pm EST | 11am PST
B2B Marketing Dashboard: 5 Reports to Understand Performance
Tuesday, November 18 at 2 pm EST | 11am PST
B2B Marketing Dashboard: 5 Reports to Understand Performance
Tuesday, November 18 at 2 pm EST | 11am PST
B2B Marketing Dashboard: 5 Reports to Understand Performance
Tuesday, November 18 at 2 pm EST | 11am PST
Become the founding subscriber to receive future topics.
Past Sessions
#5: 3 Guiding Principles of B2B Marketing
November 4, 2025
#5: 3 Guiding Principles of B2B Marketing
November 4, 2025
#4: Buyer Journey and Content Gap Analysis - How To Do It Right
October 28, 2025
#4: Buyer Journey and Content Gap Analysis - How To Do It Right
October 28, 2025
#3: B2B User Mapping as a Starting Point to Solve It All
October 21, 2025
#3: B2B User Mapping as a Starting Point to Solve It All
October 21, 2025
#2: Enterprise vs. PLG vs. SaaS - Which One Are You?
October 14, 2025
#2: Enterprise vs. PLG vs. SaaS - Which One Are You?
October 14, 2025
#1: The Importance of Understanding Your Category in B2B Marketing
October 7, 2025
#1: The Importance of Understanding Your Category in B2B Marketing
October 7, 2025
I don't expect you to just give me your email
I don't expect you to just give me your email
You must have questions.
Quick Detials
WHEN
Most Tuesdays at 2pm EST | 11am PST
WHEN
Most Tuesdays at 2pm EST | 11am PST
WHEN
Most Tuesdays at 2pm EST | 11am PST
HOW LONG
20-30 minutes live sessions
HOW LONG
20-30 minutes live sessions
HOW LONG
20-30 minutes live sessions
WHO
Presented by Katya Bovykina, the Founder of Landswell, a B2B Marketing Consultancy
WHO
Presented by Katya Bovykina, the Founder of Landswell, a B2B Marketing Consultancy
WHO
Presented by Katya Bovykina, the Founder of Landswell, a B2B Marketing Consultancy
HOW
Subscribe to be notified of the upcoming topics. Attend the ones you're curious about.
HOW
Subscribe to be notified of the upcoming topics. Attend the ones you're curious about.
HOW
Subscribe to be notified of the upcoming topics. Attend the ones you're curious about.
HOW MUCH
100% free
HOW MUCH
100% free
HOW MUCH
100% free
Your Questions Answered
Why is it only live sessions?
99% of people don't watch educational video recordings. Plus, you'll retain much more information if you attend the sessions live.
Why is it only live sessions?
99% of people don't watch educational video recordings. Plus, you'll retain much more information if you attend the sessions live.
Why is it only live sessions?
99% of people don't watch educational video recordings. Plus, you'll retain much more information if you attend the sessions live.
Who is presenting and why should I care?
I'm Katya, the Founder of Landswell, a B2B marketing consultancy. I've helped over 30 B2B brands build and refine their marketing systems as Growth Marketer and Fractional CMO. For a more complete bio, see the info below.
Who is presenting and why should I care?
I'm Katya, the Founder of Landswell, a B2B marketing consultancy. I've helped over 30 B2B brands build and refine their marketing systems as Growth Marketer and Fractional CMO. For a more complete bio, see the info below.
Who is presenting and why should I care?
I'm Katya, the Founder of Landswell, a B2B marketing consultancy. I've helped over 30 B2B brands build and refine their marketing systems as Growth Marketer and Fractional CMO. For a more complete bio, see the info below.
Why should I carve out 30 precious minutes from my day for this?
As a founder or an in-house marketer, you're working with just one marketing system. I will give you my learnings from working with 30+ different B2B brands, primarily in tech and services. All my knowledge is based on practical client case studies and hands-on experience.
Why should I carve out 30 precious minutes from my day for this?
As a founder or an in-house marketer, you're working with just one marketing system. I will give you my learnings from working with 30+ different B2B brands, primarily in tech and services. All my knowledge is based on practical client case studies and hands-on experience.
Why should I carve out 30 precious minutes from my day for this?
As a founder or an in-house marketer, you're working with just one marketing system. I will give you my learnings from working with 30+ different B2B brands, primarily in tech and services. All my knowledge is based on practical client case studies and hands-on experience.
Will this be helpful to me?
If you're a marketer or the founder of a B2B brand and struggling to make your marketing more effective, these sessions will likely be helpful. Maybe not every single one, and that’s okay. If you subscribe to the updates, you'll see which topics are being covered and attend only the sessions of your choice.
Will this be helpful to me?
If you're a marketer or the founder of a B2B brand and struggling to make your marketing more effective, these sessions will likely be helpful. Maybe not every single one, and that’s okay. If you subscribe to the updates, you'll see which topics are being covered and attend only the sessions of your choice.
Will this be helpful to me?
If you're a marketer or the founder of a B2B brand and struggling to make your marketing more effective, these sessions will likely be helpful. Maybe not every single one, and that’s okay. If you subscribe to the updates, you'll see which topics are being covered and attend only the sessions of your choice.
Meet the Presenter
Katya Bovykina, Founder & CEO at Landswell, is a marketer with over 15 years of experience building marketing systems and teams for high-growth B2B companies.
As a Growth Marketer and Fractional CMO, she has helped over thirty B2B brands define marketing strategies, shift their positioning, and launch successful campaigns and initiatives.
Her work has driven measurable results, including 3x revenue growth, improved lead conversion rates, and successful market repositioning for service and technology brands.
Beyond strategy, Katya excels in building and mentoring high-performing marketing teams, equipping them with the tools and frameworks for long-term success.
Meet the Presenter
Katya Bovykina, Founder & CEO at Landswell, is a marketer with over 15 years of experience building marketing systems and teams for high-growth B2B companies.
As a Growth Marketer and Fractional CMO, she has helped over thirty B2B brands define marketing strategies, shift their positioning, and launch successful campaigns and initiatives.
Her work has driven measurable results, including 3x revenue growth, improved lead conversion rates, and successful market repositioning for service and technology brands.
Beyond strategy, Katya excels in building and mentoring high-performing marketing teams, equipping them with the tools and frameworks for long-term success.