B2B Marketing:
How it all fits together.
Weekly live sessions that will explain how B2B marketing works.
And why yours might not be.
Subscribe to get notified of the upcoming weekly topics.
Join the ones you like live.
30-min live sessions only. No recordings.
What's it all about?
Live educational sessions about B2B marketing based on real client use cases
Book 30 mins on Fridays to learn a perspective of Katya Bovykina, a Fractional B2B CMO and Growth Marketer
Let's be real. If you don't attend a webinar or an educational session live, chances are, you're not watching it.
If any of the upcoming topics listed here sound interesting, sign up for a chance to watch me
October 2025 Topics:
The Importance of Knowing Your Category in B2B Marketing
Friday, October 3 at 1pm EST | 10am PST
The Importance of Knowing Your Category in B2B Marketing
Friday, October 3 at 1pm EST | 10am PST
Enterprise vs. PLG vs. Self-Serve SaaS - Which One Are You?
Friday, October 10 at 1pm EST | 10am PST
Enterprise vs. PLG vs. Self-Serve SaaS - Which One Are You?
Friday, October 10 at 1pm EST | 10am PST
User Mapping as a Starting Point to Solve It All
Friday, October 17 at 1pm EST | 10am PST
User Mapping as a Starting Point to Solve It All
Friday, October 17 at 1pm EST | 10am PST
Buyer Journey and Content Gap Analysis - Do It Right
Friday, October 24 at 1pm EST | 10am PST
Buyer Journey and Content Gap Analysis - Do It Right
Friday, October 24 at 1pm EST | 10am PST
Join 6,900+ smart & curious readers
I don't expect you to just give me your email address.
You must have questions.
Quick Details
WHEN
Every Friday at 1pm EST | 10am PST
WHEN
Every Friday at 1pm EST | 10am PST
HOW LONG
20-30 minutes live sessions
HOW LONG
20-30 minutes live sessions
WHO
Katya is the Founder of Landswell, a B2B Marketing Consultancy
WHO
Katya is the Founder of Landswell, a B2B Marketing Consultancy
HOW
Subscribe to be notified of the upcoming topics. Join the ones you are curious about live. Absolutely free.
HOW
Subscribe to be notified of the upcoming topics. Join the ones you are curious about live. Absolutely free.
Your Questions Answered
Why is it only live sessions?
Every Friday at 1pm EST | 10am PST
Why is it only live sessions?
Every Friday at 1pm EST | 10am PST
Who is presenting and why should we trust them?
20-30 minutes live sessions
Who is presenting and why should we trust them?
20-30 minutes live sessions
Why should I carve out 30 precious minutes from my day to watch you speak?
Katya is the Founder of Landswell, a B2B Marketing Consultancy
Why should I carve out 30 precious minutes from my day to watch you speak?
Katya is the Founder of Landswell, a B2B Marketing Consultancy
Will there really be no recordings?
Yes, really.
Will there really be no recordings?
Yes, really.
Will this be helpful to me?
Yes, really.
Will this be helpful to me?
Yes, really.
Client Stories
Client Stories
Hear directly from the people we helped!
Hear directly from the people we helped!
"
"Katya has been an incredible source of valuable insight and strategic thinking. I am incredibly grateful for the expertise, dedication, and hard work she has contributed throughout our time working together. I truly appreciate the marketing work Katya has done for InnReg & Regly."
Francesco Matteini
Founder & CEO, InnReg & Regly
"
"Katya has been an incredible source of valuable insight and strategic thinking. I am incredibly grateful for the expertise, dedication, and hard work she has contributed throughout our time working together. I truly appreciate the marketing work Katya has done for InnReg & Regly."
Francesco Matteini
Founder & CEO, InnReg & Regly
"
"Katya joined Brightloom with a mission to revitalize our marketing efforts, and she exceeded all expectations. Her thorough understanding and expertise in marketing have been invaluable to our team."
Nick Lanoil
Strategy, Brightloom
"
"Katya joined Brightloom with a mission to revitalize our marketing efforts, and she exceeded all expectations. Her thorough understanding and expertise in marketing have been invaluable to our team."
Nick Lanoil
Strategy, Brightloom
"
"Katya provides impactful and quality value to our team on a consistent basis by providing data-driven guidance. Optimizing our marketing funnel to bring in the most qualified leads has been a key goal for us, and she has led the way with successful strategies."
Nicoll Leighton
Operations & Strategy, ApparelMagic
"
"Katya provides impactful and quality value to our team on a consistent basis by providing data-driven guidance. Optimizing our marketing funnel to bring in the most qualified leads has been a key goal for us, and she has led the way with successful strategies."
Nicoll Leighton
Operations & Strategy, ApparelMagic
"
"This is exactly what we needed! As our product matured, our marketing stayed the same. The Landswell Audit gave us a full view of things we were doing well, things we weren't and new things we can do to continue hitting our growth targets."
Austin Suhr
Chief Operating Officer, CommonGround
"
"This is exactly what we needed! As our product matured, our marketing stayed the same. The Landswell Audit gave us a full view of things we were doing well, things we weren't and new things we can do to continue hitting our growth targets."
Austin Suhr
Chief Operating Officer, CommonGround
Meet the Founder
Katya Bovykina, Founder & CEO at Landswell, is a marketer with over 15 years of experience building marketing systems and teams for high-growth B2B companies.
With focus on growth and performance, she has helped over thirty B2B brands define marketing strategies, shift their positioning, and launch successful campaigns and initiatives.
Her work has driven measurable results, including 3x revenue growth, improved lead conversion rates, and successful market repositioning for service and technology brands.
Beyond strategy, Katya excels in building and mentoring high-performing marketing teams, equipping them with the tools and frameworks for long-term success.
Meet the Founder
Katya Bovykina, Founder & CEO at Landswell, is a marketer with over 15 years of experience building marketing systems and teams for high-growth B2B companies.
With focus on growth and performance, she has helped over thirty B2B brands define marketing strategies, shift their positioning, and launch successful campaigns and initiatives.
Her work has driven measurable results, including 3x revenue growth, improved lead conversion rates, and successful market repositioning for service and technology brands.
Beyond strategy, Katya excels in building and mentoring high-performing marketing teams, equipping them with the tools and frameworks for long-term success.