Your Software is Impressive, Does Your Marketing Measure Up?

Landswell helps high-growth B2B technology companies grow through big marketing changes.

We specialize in

AI SaaS Positioning

Rebrand Management

New Market Expansions

Moving Down/ Upmarket

Mergers & Acquisitions

Positioning Changes

"As B2B tech brands grow, their existing marketing systems and processes become less efficient at reaching the new, ambitious goals.

Their leaders know they need to make changes, but often don't know exactly WHAT to change.

We identify those gaps and provide a clear roadmap in positioning, process, and demand generation."

- Katya Bovykina | Founder at Landswell

"As B2B tech brands grow, their existing marketing systems and processes become less efficient at reaching the new, ambitious goals.

Their leaders know they need to make changes, but often don't know exactly WHAT to change.

We identify those gaps and provide a clear roadmap in positioning, process, and demand generation."

- Katya Bovykina | Founder at Landswell

"As B2B tech brands grow, their existing marketing systems and processes become less efficient at reaching the new, ambitious goals.

Their leaders know they need to make changes, but often don't know exactly WHAT to change.

We identify those gaps and provide a clear roadmap in positioning, process, and demand generation."

- Katya Bovykina | Founder at Landswell

TRUSTED BY HIGH-Growth TEchnology Brands

We Help B2B Tech Brands With

Strategic Direction

Strategic Direction

  • Develop a cross-channel marketing strategy including headcount, channel spend and tooling investments

  • Build and test a Go-To-Market strategy

Demand Generation

Demand Generation

  • Own the marketing funnel to drive more conversions

  • Take lead generation efforts to the next level

  • Align marketing and sales efforts

Channel Marketing

Channel Marketing

  • Unlock more potential from the current channels

  • Identify new channels that are not currently being leveraged

Positioning & Message

Positioning & Message

  • Refine the messaging for product to best relay their unique value to their target audience

  • Achieve more consistency in their messaging

  • Demand Generation

  • Strategy

  • Messaging

  • Positioning

our SERVICES

Ways To Work With Us

The Landswell Audit

Get a full assessment of your current marketing system and uncover growth opportunities.

  • 85-point audit of your entire marketing infrastructure

  • Full diagnostic of your marketing funnel, website, channel marketing, positioning, and messaging

  • Buyer Journey Map

  • Content audit and recommendations

  • Actionable recommendations for campaigns and channels

  • Immadiate marketing punch list

  • List of blind spots

  • 6-8 weeks delivery

Fractional CMO

If you need help shaping a marketing strategy, and overseeing its implementation, we can help.

  • A dedicated fractional Chief Marketing Officer for your business for 10 hours per week

  • Build out your marketing strategy establish KPIs and reporting, define positioning, and more

  • Quarterly planning calls, spring planning, weekly review calls, and daily stand-ups with the marketing team

  • Hire, train, evaluate and eliminate vendors, employees and contractors

  • 3-months minimum commitment

Advisory CMO

As your trusted advisor, we will ensure your strategy stays on track to support your growth goals.

  • A fractional CMO leading your team as a strategic advisor

  • Available after at least one 90-day sprint with Fractional CMO or The Landswell Audit

  • Quarterly planing calls and sprint planning calls led twice a month

  • Unlimited email correspondence

  • Grow long-term with the least financial risk

  • Access to our marketing campaign standard operating procedures (SOPs)

  • 6-months minimum commitment

Ready to get started? Talk to us today!

Ready to get started? Talk to us today!

Ready to get started?

Talk to us today!

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Now accepting clients for December 2024

The Landswell Audit

Upgrade your B2B tech marketing with Landswell's comprehensive audit. Our 85-point assessment covers your entire marketing infrastructure, including your funnel, website, channels, positioning, and messaging.

Take immediate action with our recommendations for campaigns and channels, supported by our instant marketing punch list.

Fractional CMO

Get expert guidance with a dedicated Fractional CMO for your tech brand. With 12+ years of experience working with B2B technology brands, we provide strategic direction, help you define KPIs, establish positioning, and more!

Whether planning a rebrand or looking to hump over a plateau in demand, we've seen it all. Enjoy flexible commitment with a minimum of just 3 months.

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Advisory CMO

Get strategic marketing guidance with our Advisory CMO service. Led by a fractional CMO, this service acts as a strategic advisor for your team.

Benefit from quarterly planning calls, sprint planning calls, unlimited email correspondence, and access to our marketing campaign SOPs.

Qualify by completing a 90-day sprint with our Fractional CMO or The Landswell Audit.

Grow your tech brand with us! Let's chat about your marketing needs:

Whether you're looking for a one-time audit of your entire marketing infrastructure or need someone to help you oversee your marketing strategy on an ongoing basis, we're here to help.

Grow your tech brand with us! Let's chat about your marketing needs:

Whether you're looking for a one-time audit of your entire marketing infrastructure or need someone to help you oversee your marketing strategy on an ongoing basis, we're here to help.

Grow your tech brand with us! Let's chat about your marketing needs:

Whether you're looking for a one-time audit of your entire marketing infrastructure or need someone to help you oversee your marketing strategy on an ongoing basis, we're here to help.